To make it normal and easy for individuals to give to climate projects regularly in proportion to their wealth.
Governments are at last taking some steps to address the climate crisis. This is welcome, but it is not enough.
The scale of the emergency is such that current perceptions about separating investments from decisions about giving need to be challenged. We think that many people understand this and that the time is right for a new approach. We need to focus on saving the future, not just saving for the future.
Individuals own about $140 trillion in savings and investments globally.
Our goal is to get people to donate a quarter of a percent (0.25%) of their savings and investments annually to projects that tackle climate change.
That could be as much as $350 billion every year!